Comments on: 10 Tips for Startups on Naming Your Company

By: Ninfa Gores

Ninfa Gores — Tue, 10 Jan 2012 16:39:54 +0000

Not to hijack this thread, but, i’m looking for Locksmith In Seattle And I can’t figure out where to look…has anyone ever heard of this Emergency Locksmith Service?they’re located in Seattle, close to my office i can’t find reviews on them–{Royal Lock&Key LLC, 1605 12th Ave #14 , Seattle, WA 98122 – (206) 357-6845

By: Caitlin

Caitlin — Fri, 10 Sep 2010 15:21:32 +0000

Yes!!!!!!!! Number 1, 4, and 6 are my favorite. We really stress those ideals when people come to brandbucket to buy as well as our approval process when people want to list a domain name. Great post.

By: don

don — Tue, 17 Aug 2010 17:29:08 +0000

if you're looking for some great domain names….check out my website http://www.urlpick.com” target=”_blank”>www.urlpick.com

we own such domains as..

greenfriendly.com
96.net
ispoof.com
organicwinecompany.com
recyclableplastics.com

By: Matthew

Matthew — Thu, 12 Aug 2010 12:03:34 +0000

I think another important point to consider is to check if the name is available on Twitter/Facebook. This is very important. You don't want to have a Twitter username different from your company name.

By: Tungsten

Tungsten — Sun, 18 Jul 2010 01:50:12 +0000

These are great tips to keep in mind, but each naming project will have its own particular issues. So a lot of it comes down to 1) priorities and 2) common sense. For an internet based business, obtaining the exacting matching .com is going to be paramount. For a service company, (i.e. plumbing, locksmith, HVAC, etc.) getting a name that starts with an "A" might be one consideration, since many are listed alphabetically. A good rule to ask at the end of any naming process is simply "Does the name accomplish our most important objectives?" Nice write up.

By: UnikCOO

UnikCOO — Sun, 11 Jul 2010 15:05:17 +0000

Don't be obsessed about a name. We really like "Unique" which was taken by several businesses in different industries. So we spelled it" Unik" which sounds a lot a eunuch and people constantly misspell which makes it hard to cash our checks. On top of that, in Spanish it makes no sense. We have been around for awhile so we can't change our names. If you can, just stick to the correct spelling.

Once you get your name, keep up on the registration. You don't want to someone to steal your great name.

By: @elishaterada

@elishaterada — Sun, 11 Jul 2010 14:31:06 +0000

I agree with most of tips except it is also good to advise when not to follow all that criteria. I am an entrepreneur and attends event called Startup Weekend where strangers gather to compete for best business they can come up out of the weekend. At events like this, I constantly run into people who argue long-hours that we should have generic name that does not limit our business in 3 to 5 years from now, in case we run this together for long time. I always tell them to just pick one that's descriptive to what we are trying to do (sometimes it's combination of plain words) over a weekend and worry about changing brand name to short and slick one later if we really want to go beyond test driving. One of my teams had a great success with simple LearnThatName.com brand name which got acquired by Gist.com few months later. In situation like this, forget about perfect name and go with the descriptive one. You gonna kill web developers the more you make them wait to buy a domain name.

By: 10 Tips for your Company Name

10 Tips for your Company Name — Sun, 11 Jul 2010 12:31:20 +0000

[...] about them at Tech Cocktail. Cancel [...]

By: ZeroMileEducation

ZeroMileEducation — Sun, 11 Jul 2010 07:55:51 +0000

The Company name should be spelling challenged. You should tell people how to change it. If it is too simple, it is easy to forget.

By: Mark

Mark — Sun, 11 Jul 2010 03:45:09 +0000

Not even 'mars bar?'

By: johnreydangilanjr

johnreydangilanjr — Sat, 10 Jul 2010 16:40:09 +0000

This is great. I will re post this on my blog.

By: Hyderabad jobs

Hyderabad jobs — Sat, 10 Jul 2010 15:20:30 +0000

I advise using naming and branding consultants to do the job of naming!

By: Daria

Daria — Sat, 10 Jul 2010 10:09:04 +0000

think about possible mis-representations when removing spaces for a URL… there are a few unfortunate web URLs out there – think dolls and bears exchange – dolls&bearsexchange

By: Eyal

Eyal — Wed, 07 Jul 2010 03:49:58 +0000

Check that the name doesn't sound offensive in other languages, at least the major ones…

By: Frank Gruber

Frank Gruber — Wed, 07 Jul 2010 02:00:10 +0000

I always like to crack open the crossword puzzle dictionary when it comes to thinking of new names and brands.

By: znmeb

znmeb — Tue, 06 Jul 2010 20:05:25 +0000

I don't know about business names, but I can give two rules for product names:

1. Never use a number.
2. Never name a product after something in the sky.