About Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Recent Post by this Author

21 Rules of Engagement for Social Media

What follows is an excerpt from Engage!, the complete guide for brands and businesses to build, cultivate, and measure success in the new web. It’s available online at Amazon, Barnes & Noble, or at a bookstore near you. Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to…

Twitter Tools for Community and Communications Professionals

Source Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect,…

Redefining the Echo Chamber to Excel in an Economic Crisis

The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the “echo chamber” in order to gain momentum in order to “cross the chasm” to the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what…