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Building A Solid Startup Team with Eric Lunt of BrightTag

March 23, 2011

Building A Solid Startup Team with Eric Lunt of BrightTag

As Co-Founder and CTO of FeedBurner which sold to Google back in 2007, Eric Lunt has experience building a successful tech startup into a business. Eric’s new venture, BrightTag, looks to ease the pain that publishers have with inserting ads, metrics and other includes into a web property. BrightTag creates a simple system that can be controlled by a dashboard so that publishers can select the items they want to add to their site and BrightTag does the rest.

Eric Lunt knows he cannot create a successful tech startup alone. But it starts with building a solid team. How do you build a team, how do you find people to build companies with?

Eric Lunt joined us in Chicago last fall to share some insights about this very topic at our Startup Mixology conference. Watch the video (below) as Lunt shares how to build a solid startup team.



About the Author
Frank Gruber

Frank Gruber is the founder, CEO and Executive Editor of Tech Cocktail. He is an entrepreneur and new media journalist focused on sharing his tech product expertise and analysis on emerging technologies. Previously he built products for millions of users while at AOL and Tribune Company. Follow him on Twitter at @FrankGruber.

4 Responses to “Building A Solid Startup Team with Eric Lunt of BrightTag”

  1. This was really helpful… Thanks for posting it!!

    -Patrick

  2. Craig says:

    I'm in the process of trying to start a business. It's not "high-tech" but I still need to utilize "high-tech" to get my name out there. Thanks for the iteas!

  3. Abhineet says:

    Lunt’s story is impressive and so is his advice. We did our own post in team building for startups. Here’s more: http://www.hungrynfoolish.com/2011/11/02/startup-tips-team-building-for-startups/

  4. [...] product that leads to real-time control over analytics and marketing tags. We’ve heard from BrightTag CTO Eric Lunt previously when he spoke at our Startup Mixology Conference and shared his insights on building a [...]

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