We recently published a guest post about building mobile applications by Ken Yarmosh, proprietor of a boutique mobile agency based in the Washington, D.C. area. Ken is also the author of the new book, App Savvy, published by O’Reilly, so we decided to ask him a few questions about the book, his journey and the future of mobile…
Read More
Want to become a published author? Yeah, me too. In most cases, this is accomplished in one of two ways: Gaining recognition from one of the major publications. For 99.9% of writers, this is nothing more than a pipe dream. Self publishing and distributing an ebook. This has been the popular route for many bloggers over the…
Read More
Since 2007, the team of Brad Feld and David Cohen has been running the TechStars incubator program and seed funding startups. The program, which started in Boulder but has quickly expanded to Boston, Seattle and New York, provides startup founders with support, advice and mentoring during the program. Some past successes have included SocialThing, Filtrbox,…
Read More
Don’t have funds, time, or desire to go to Wharton, Harvard or even a community college class to get a handle on business principles? Michael W. Preis has an answer for you wrapped up in a 5×7 book called 101 Things I Learned™ in Business School. It is a quick read and half the pages…
Read More
On the New York Times Bestsellers list, Delivering Happiness: A Path to Profits, Passion, and Purpose chronicles the success of Tony Hsieh, the CEO of Zappos. The book is part history, part business, and part happiness movement from the most successful online shoe retailer. Zappos’ tagline says it all, “Powered by Service™”; Hsieh also has…
Read More
You can’t be on Twitter for more than a day without seeing a link to someone’s self-published book. Whether it’s an ebook, or an actual paperback or hard cover, the options for self-publishing are endless and have leveled the playing field for anyone with a laptop who’s ever dreamed of being an author – which…
Read More
For the 60th episode of Social Media Hour the program dips into some of Cathy’s audio archives for an interview with technology and media visionary and analyst, Esther Dyson. In this discussion ranging from privacy and information sharing to relationships and how they’re changing, shows just how forward thinking Esther is. The interview, held over…
Read More
What follows is an excerpt from Engage!, the complete guide for brands and businesses to build, cultivate, and measure success in the new web. It’s available online at Amazon, Barnes & Noble, or at a bookstore near you. Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to…
Read More
This week’s conversation focuses on a single theme taking two distinct views. The show starts off with communications expert, author and all around social media rock star and friend Brian Solis. He’s been on the show in the past to talk about his book, Engage, but that was pre publication. The book’s been out several…
Read More
Fogging a mirror – the phrase refers to whether, upon holding a mirror underneath the nostrils of a given thing, that there’s breath; and so is the title of a newly released book by Kodak Chief Marketing Officer Jeffrey Hayzlett – The Mirror Test. Taking a fresh look at this old phrase, Jeff takes readers…
Read More
Andrew Keen is no stranger to notoriety and criticism. His book “The Cult of the Amateur,” published in 2007, drew some harsh feedback from the technology community, as he argued that: “a sea of amateur content threatens to swamp the most vital information,” and “blogs often reinforce one’s own views, rather than expand horizons.” As you…
Read More
This week at South by Southwest Interactive (SXSWi), Zappos CEO, Tony Hsieh (@zappos) took it upon himself to create an unique experience and deliver happiness to event attendees by touring Austin in a “Delivering Happiness” Book Bus (@dhbookbus). The tour is lined up to help get the word out about Tony’s new book Delivering Happiness…
Read More
The irony of an on-line broadcast featuring a guest whose commentary may well make folks want to stay offline forever … well, that irony saturates this episode of Social Media Hour as Cathy Brooks talks with Journalist and Author, Joseph Menn about his latest book: “Fatal System Error: The Hunt for the New Crime Lords…
Read More
This week on the Social Media Hour, Cathy Brooks talks with our friend, author and communications expert Brian Solis who is about release his third book, Engage. The book was written as a guide for anyone working in a large organization on how they can bring them into new media. This four hundred page book…
Read More