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Culture and Collaboration: The Language of Social Media

Rosetta Stone

Gulnara Mirzakarimova February 15, 2012 0 Comments

On Monday night, Rosetta Stone hosted an event at Barcode as part of Social Media Week in Washington, D.C. The title - “Interactive Culture: Food, Drinks, and Social Collaboration with Rosetta Stone” – caught my attention. In the description of the event they were boasting ”a night of international culture and interactive collaboration,” and they completely lived up to their promise. Shavanna…

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4 Entrepreneurial Lessons Learned From Self-Publishing My First Book

4 learning lessons self publishing

Zach Davis February 15, 2012 3 Comments

Last week, I accomplished a lifelong goal when I published my first book (an Appalachian Trail Book). But allow me to back this story up a bit. March 2011 I was self employed as an Internet marketer, making good money, residing in the vacation destination that is San Diego, CA, and working part-time for the…

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Cracking the Love Code: Why Most Online Dating Sites Fail

Valentine's Day date

Monika Jansen February 14, 2012 4 Comments

If you’re single, today sucks.  There is no escaping all the ooey-gooey-makes-you-just-want-to-barf ads and promotions for Valentine’s Day.  As our lives become increasingly busy, it seems that the easiest way to meet people is online, a fact that many entrepreneurs have also noticed.  So much so, that online dating sites are almost a dime a…

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3 Spectacular Ways to Mess Up Your Brand From an IP Perspective

Branding

Antigone Peyton January 27, 2012 0 Comments

If you are just starting a business or creating a new product line or service offering, I bet you’re struggling to come up with a name for it. That’s not surprising—good branding is hard work. It takes dedicated time, thoughtfulness, and research. Here are three sure-fire ways from an intellectual property perspective that can really…

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How To Get Your Product in the Grammy Gift Lounge: The Essential Safe Products Case Study

essential safe products

Zach Davis January 13, 2012 1 Comment

Mothers are programmed to advocate their children’s safety.  It’s what they do.  Next time, instead of simply downplaying her suggestion as excessive, listen up – there may be a million dollar idea behind it. This innate motherly concern is the foundation behind Essential Safe Products, the toxin-free kitchenware and on-the-go products company. “My mother is the…

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ThDstrct: A Lesson on Building Community and Keeping it Simple

ThDstrct

Monika Jansen January 11, 2012 0 Comments

As our world gets smaller, online communities are becoming more and more ubiquitous.  I’m not talking about huge social networks like Facebook, which target everyone, but more focused communities that target a specific niche.  We just ran a post on Scoutzie a couple of hours ago, which brings together mobile designers in one place –…

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KikScore Online Trust Survey Finds information Sharing Leads to Trust

KikScore

Shashi Bellamkonda January 7, 2012 0 Comments

DC-based startup KikScore created a patent-pending Confidence Badge and online trust score platform that enables small online businesses and non-profits to demonstrate trustworthiness through data and information.  Last month, they released the findings of the first KikScore Online Trust Survey. Kikscore co-founder Raj Malik, a lawyer-turned-entrepreneur, said, “The main takeaway from the survey is that website…

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AddThis 2011 Social Sharing Trends [Infographic]

addthis social sharing trends

Zach Davis December 13, 2011 3 Comments

It’s official – we are hyper-connected. But you didn’t need me to tell you that.  One quick stroll down the sidewalk will reveal people intently focused on the 10 sq. inch screen in front of their face.  You’ve seen it for yourself.  Or maybe you haven’t; you were too busy looking at your own smartphone…

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Social Network Teens in Tech Connect Launches Today

Teens in Tech Connect

Monika Jansen October 18, 2011 1 Comment

Teens In Tech, which we covered in January, announced today that they are creating a social network for young entrepreneurs. Teens in Tech Connect is designed to be a resource center for young entrepreneurs and connect them to others who have the same interests no matter where they are located – Silicon Valley or otherwise….

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Students Helping Startups: Free Social Media Marketing Program – Apply Now

Students helping Startups

Jen Consalvo August 27, 2011 6 Comments

Students Helping Startups is an innovative new program at Howard University in Washington, DC. Here’s the concept: There are lots of students learning about marketing and social media, and they need projects to take on for the semester. At the same time, Professor Angela Hausman noticed there are lots of startups out there who may enjoy some help…

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ROR: Return on Relationships! @TedRubin & The Mantra For Future Marketing Success

Social Media Interview Series with Ted Rubin

Samantha Strauss August 24, 2011 0 Comments

Today’s post by Tech Cocktail contributor Samantha Strauss (@SFSam22) is the third of a collection of interviews with some heavyweight social media industry personalities with a goal to highlight the entrepreneur in all of us. Read the previous posts: Never Stop Learning! Twitter Celebrity @Flipbooks on Social Media and Entrepreneurship and Share Learn Grow! An…

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3 Marketing Lessons Learned From a 2,181 Mile Hike

Appalachian Trail

Zach Davis July 8, 2011 0 Comments

Editor’s Note: This article was written by Zach Davis on his iPhone while hiking the Appalachian Trail (he started in March) from Georgia to Maine. Follow Zach’s progress via the Zach-Track-O-Matic or on Twitter @zrdavis. How would you like to double the traffic to your website with only 1/4 the effort? Piqued your interest? It…

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From The Startup Mixology Conference – PR Bootcamp

sarahhardwick

Henry Sams June 18, 2011 0 Comments

Public relations is key to establishing your business as a significant competitor in your market and understanding your potential customers, according to Sarah Hardwick, Founder and CEO of Zenzi Communications.  Her PR and marketing firm’s mission is to help companies “Be Known” and “Be Found.” Under Sarah’s leadership, Zenzi has taken startups public, launched breakthrough…

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From The Startup Mixology Conference – Launching from Coast to Coast

erickoester

Henry Sams June 18, 2011 0 Comments

As your startup grows, what do you need to do to take it national? Eric Koester, Founder and COO of Zaarly, a location based, real-time, commerce platform, addressed this topic at our Startup Mixology conference on Thursday.  Eric was able to take Zaarly from 0-60 miles per hour in just 90 days, and it has…

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From the Startup Mixology Conference – Rebuild Bootstrap Style

Peter Lamotte

Monika Jansen June 17, 2011 0 Comments

As your startup grows into a bona fide company, things will change.  Your product will change, your audience might change, pricing and features will change, and your entire business model could change.   When that happens, you could have to rebuild your company bootstrap style.  As President of GeniusRocket, the first curated creative crowdsourcing company, Peter…

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From the Startup Mixology Conference – Recruiting and Building a Team

Peter Corbett

Monika Jansen June 17, 2011 0 Comments

Finding the right team to help you grow your company is a must as you go from Alpha to Beta to live.  Peter Corbett, CEO at iStrategyLabs, has been there and very humorously shared his experience on what it takes to build a team that loves working for you so much they don’t leave. iStrategyLabs…

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