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Dave Lifson of Postling Looks To Help Small Businesses Manage and Measure Online Marketing

May 8, 2011

Dave Lifson of Postling Looks To Help Small Businesses Manage and Measure Online Marketing

There are a number of options when it comes to social media marketing and managing all the various options can be a task in itself. That’s where Postling comes in. The New York based startup has made it’s mission in helping small businesses manage and measure online marketing efforts. We’ve had the pleasure of following Postling CEO and co-founder Dave Lifson for a few years now and got a behind-the-scenes look as he raised an angel round of financing while staying at the Tech Cocktail SXSW house in 2010. He shared this experience in this article on Tech Cocktail. We also got an inside look at launching a startup in New York City in our previous interview.

Watch this most recent interview with Postling CEO Dave Lifson as he shares his focus on helping small businesses manage and measure online marketing as part of our Tech Cocktail Delivering Happiness at SXSW video interview series.



About the Author
Frank Gruber

Frank Gruber is the founder, CEO and Executive Editor of Tech Cocktail. He is an entrepreneur and new media journalist focused on sharing his tech product expertise and analysis on emerging technologies. Previously he built products for millions of users while at AOL and Tribune Company. Follow him on Twitter at @FrankGruber.

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