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Engage Your Customers With LocalResponse

May 4, 2011

Engage Your Customers With LocalResponse

An abundance of conversation is happening out there on the web, and chances are, some of that conversation is about your business.  People are checking in on multiple platforms, such as Foursquare and Gowalla, but who has time to respond to every customer?

LocalResponse is a social advertising platform that aggregates check-ins and online conversations to help businesses communicate with key customers in real time.

LocalResponse is thorough. The platform scours Foursquare, Twitter, Facebook, Gowalla, Yelp, and other services to find out what is being said about your business and your brand.

The platform helps businesses build brand loyalty by connecting you with the people who are talking about your message.  LocalResponse uses a formula to highlight customers who are engaging with your brand the most and helping to spread the word online.  Because these people are essentially spreading your message for free, LocalResponse has created a way for businesses to respond with a customized offer to say thanks and to build loyalty.

With LocalResponse, businesses can find their most loyal customers, get a response, and keep them engaged.



About the Author
Meg Rayford

Meg Rayford completed her graduate work in marketing at the University of Maryland and is currently working toward an M.B.A. She has experience interning for several nonprofit organizations as well as a political party. She is currently an intern at Jansen Communications and Tech Cocktail. You can connect with Meg on Twitter at @megkrayford.

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