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Turning Failure Into Success with Gretchen Rubin of The Happiness Project

July 26, 2011

Gretchen Rubin - Tech Cocktail Delivering Happiness at SXSW

Gretchen Rubin has had amazing success with her 5th and most recent book, The Happiness Project. Of her previous books, some have succeeded while some never found an audience.  When she took on her 5th book, she approached it differently: She found her audience ahead of time and leveraged the Web to build momentum, thus enabling the book to be an overnight success.

I got a chance to sit down with Gretchen as she shared some perspective on turning her failures into success as part of our Tech Cocktail Delivering Happiness at SXSW video interview series.

Watch the interview with Gretchen Rubin (below) and let us know what you think in the comments.



About the Author
Frank Gruber

Frank Gruber is the founder, CEO and Executive Editor of Tech Cocktail. He is an entrepreneur and new media journalist focused on sharing his tech product expertise and analysis on emerging technologies. Previously he built products for millions of users while at AOL and Tribune Company. Follow him on Twitter at @FrankGruber.

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