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NYTimes Explores Crowdsourcing for Business

August 6, 2010

Crowdsourcing is nothing new but the Web has made it easier than ever to tap into a crowd of people for help. This article looks at a number of different businesses that leverage crowdsourcing but left out some of our favorites which include GeniusRocket and CrowdSpring.

Amplify’d from www.nytimes.com
Tapping the Wisdom of the Crowd

But Trek Light has a full-time staff of one: Seth Haber, the founder. “I’m always trying to seem bigger,” he said.

For example, when it comes to product development, branding and market research, he has felt the pinch of being a small operation. So last year, he turned to crowdsourcing for help.

Read more at www.nytimes.com



About the Author
Frank Gruber

Frank Gruber is the founder, CEO and Executive Editor of Tech Cocktail. He is an entrepreneur and new media journalist focused on sharing his tech product expertise and analysis on emerging technologies. Previously he built products for millions of users while at AOL and Tribune Company. Follow him on Twitter at @FrankGruber.

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