Pitchengine, Social Media PR

Jimmy Gardner March 14, 2010 Tweet

We know the traditional press release is dead, but companies still have a need and desire to push out news to both agencies and consumers alike.  So what is the answer, especially in the midst of the new landscape of Twitter and Facebook?  Pitchengine thinks they have the answer with its new platform and Social Media Releases.  Jason Kintzler is the Founder and CEO of PitchEngine, a new service which aims to:

…evolve public relations as a whole, bringing authenticity and engagement to PR through the integration of social media content. By utilizing the PitchEngine Social Media Release, brands are not only engaging media contacts the traditional way, but also consumers. He’s fostering a new approach to a century-old craft.

He has teamed with Brian Solis, the noted social media pioneer, to create a new platform which allows users to add video, photos, and other forms of media to share the release via social networks like Twitter and Facebook.  Check out the video below to see what and how a Social Media release works on Pitchengine.

So what makes Pitchengine different?  Here are  a few bullets from their site showing how they are the right choice for your PR needs in the current environment.

• Let’s you easily include images, video, links and more at no additional cost
• Enables readers to interact with you and your Pitch™ long after it’s been published
• Create social content that is more engaging (Readers view Pitchengine Pitches longer than traditional press releases by PR Newswire, BusinessWire and PR Web. (source: alexa.com)
• Display your news, twitter stream, youtube channel and flickr gallery automatically in one place with a Pitchengine newsroom

Overall, a new and inventive approach to what some consider and old and antiquated medium of old school press releases.

Check them out at the TECH cocktail SXSW: Blackout Sunday event, presented by Microsoft BizSpark and Volusion.