Poornima Vijayshankar of Bizeebee: Focus on One Vertical Instead of Everyone

techcocktail December 4, 2011 Tweet

Poornima Vijayshankar is a typical startup founder – she loves what she does so much that she jumps out of bed every morning – early. Her company, Bizeebee, helps small businesses with large communities manage all the behind-the-scenes logistics. Their focus right now is on yoga studios and helping them manage customers, track and retain membership and revenue, etc.

In this video from our Tech Cocktail Delivering Happiness interview series, she shared with Frank the importance of focusing on one vertical, why she thinks biotech for the consumer space is the next hot thing, and the best way for a startup to save time and money.