Rohit Bhargava Talks Brands, Storytelling, Technology and Failure
December 30, 2011
Rohit Bhargava loves the “agony filter” on Hipmunk. Why? Not only because it filters out the multiple stops and 12 hour layovers, but because of the philosophy behind it; leveraging technology to “filter out the idiotic”. And let’s face it – the world needs to filter out more idiotic.
Bhargava is the author of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Enjoy this interview with Rohit Bhargava.
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