Social Media Hour: The Mirror Test
May 11, 2010
Fogging a mirror – the phrase refers to whether, upon holding a mirror underneath the nostrils of a given thing, that there’s breath; and so is the title of a newly released book by Kodak Chief Marketing Officer Jeffrey Hayzlett – The Mirror Test. Taking a fresh look at this old phrase, Jeff takes readers through an evaluation of their business making sure, you got it, that it’s breathing.
In this week’s episode, Jeff joins Cathy to talk about the book and where it fits into the business book ecosystem. The topic of breathing relates to the other guests this week as well as serve to set up next week’s episode focused on mindful business.
Editor’s Note: Cathy Brooks’s Social Media Hour offers a rotating selection of top industry experts to discussion about the way in which social media is impacting business and society. You can find Cathy’s work at Story Navigation and follow her on Twitter: @CathyBrooks.
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