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Look For Super Bowl Advertising To Go Mobile & Interactive

Super Bowl 2012

Frank Gruber February 4, 2012 3 Comments

On the eve of Super Bowl Sunday, even if you don’t like the teams playing this year (Go Bears!), you can still plan on enjoying the Super Bowl commercials and the variety of interactivity and entertainment that will fill tomorrow night, especially the spots that involve technology companies and entrepreneurs. Now at an all time…

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Optimize Facebook Ads Using Crowdsourced Expertise at Trada

Trada

Monika Jansen November 9, 2011 1 Comment

Online advertising is such a crapshoot.  If you don’t do it right, you end wasting a lot of time and money.  Boulder-based startup Trada crowdsources online advertising by harnessing the expertise of creatives and those in advertising to provide you with an optimized ad/image combination.  Until today, it was only available for Google, Yahoo, and…

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AdbyMe Raises Half Million for Controversial Social Advertising

AdByMe

Kira M. Newman October 1, 2011 2 Comments

AdbyMe just announced US$500,000 in investment by Stonebridge Capital for a controversial idea: social advertising, where users create ads to share with friends. “We’re trying to focus on crowdsourcing creativity,” says cofounder Josh Kim. “People can actually join the system.” AdbyMe’s first round of funding is small compared to the $300,000 in sales it reported…

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Use AdSpots to Create Wi-Fi HotSpots Anywhere

AdSpots

Monika Jansen June 9, 2011 2 Comments

As someone who regularly meets with clients and partners at coffee shops, having access to Wi-Fi is super important.  I honestly don’t know why a coffee shop or café wouldn’t want to offer Wi-Fi. It increase foot-traffic and allows you to brand your landing page. If you think setting up Wi-Fi is hard, check out…

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Watch The Super Bowl 2011 Commercials On YouTube Ad Blitz

Frank Gruber February 6, 2011 2 Comments

This year was one of the more exciting Super Bowl games in quite sometime.  The Super Bowl commercials were dominated by online brands and tech innovations which included Groupon, Homeaway.com, Cars.com, The Daily, Sony Ericsson, Telaflora, GoDaddy, Careerbuilder.com, Salesforce Chatter.com, Motorola Xoom and many more. Don’t worry if you missed some of the Super Bowl…

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How GeniusRocket Uses Curated Crowdsourcing; An Interview with Peter LaMotte, GeniusRocket President

Frank Gruber January 15, 2011 1 Comment

Crowdsourcing has been used in a number of ways on the Web over the past five or so years. From Wikipedia crowdsourcing its open encyclopedia project, to Threadless crowdsourcing designs for tee shirts, to Crowdspring and 99Designs crowdsourcing graphic design, crowdsourcing has been a staple to the Web 2.0 and social media era. Washington, D.C….

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Buy and Manage Ad Campaigns Across Multiple Social Networks

Frank Gruber August 11, 2010 0 Comments

For anyone trying to reach a specific audience, it can be unclear as to where to find those customers and increasingly, which social networks to advertise within. In some cases you might choose to place an ad on Facebook and in others you might decide to go with LinkedIn or maybe both. Once you start…

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Image Space Media Seeks to Monetize Web Images

Mark Bebawy March 29, 2010 2 Comments

For years now, ads have been a part of the Web’s landscape–in the form of banners, popups, text, and overlays in video. But one place that has not seen many real monetization efforts is the image space (aside from the stock photo space). Images are a part of almost every site you run across on…

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The Geo-Local Advertising Opportunity

Ryan Graves January 20, 2010 3 Comments

Editor’s Note: This article was written by Ryan Graves, an entrepreneur focused on taking the web offline. He lives in Chicago, is the co-founder of Chicago Tech Meetup, and is currently working on business activities with Foursquare. You can find more on his blog at THE DREAM IN ACTION.com and follow him on Twitter at:…

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Curated Creative Crowdsourcing: A No Spec Model?

Frank Gruber January 14, 2010 2 Comments

I just sat down to chat with Peter LaMotte a long time TECH cocktail DC supporter. Peter has been working at GeniusRocket, a DC-based startup, on a new type of curated crowdsourcing that focuses on helping brands and agencies to find the diamonds in the rough. We discussed “crowdsourcing” in general last time we were…

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