We already covered a couple times (here and here) how this years Super Bowl would be different as it offered more social and mobile interactivity than ever. Now I want to focus on the fact that a few of the Super Bowl advertisements put technology, innovation and entrepreneurship as their focal point. Best Buy’s Super…
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With the cost of a Super Bowl XLVI being about $3.5M, advertisers pulled out all the stops this year with a combination of ads that not only entertained viewers, but also made use of mobility and social media to influence preference for the brand, just as we suggested prior to the big game. So what…
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On the eve of Super Bowl Sunday, even if you don’t like the teams playing this year (Go Bears!), you can still plan on enjoying the Super Bowl commercials and the variety of interactivity and entertainment that will fill tomorrow night, especially the spots that involve technology companies and entrepreneurs. Now at an all time…
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The future of mobile notifications is here. Scenario: You’re running Coachella – a wildly popular indie, hip hop, and electronica music festival based out of Indio, California. You want to step up your user experience this year, and because of its ubiquity, you know that mobile devices are right route to make this happen. However, you…
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In case you missed it, Facebook opened up new Timeline apps Wednesday so you can share even more with your friends. Among the additions: Foodspotting Ticketmaster Pinterest Rotten Tomatoes TripAdvisor and more What does this mean, besides even better targeted Facebook ads? (Check “How Apps Work” to see what apps can and can’t do with…
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When we last covered Blue Bite, they were just starting to use near field communication (NFC) to deliver content in a highly targeted way. As Daniel Trigub, Blue Bite’s VP of Business Development, told me, the company is focused on bridging location and content – and they believe NFC is the wave of the mobile…
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Who thought ice tea could be so technologically advanced? PepsiCo, the makers of Brisk Ice Tea, are banking on a couple things that any tech enthusiast, geek or entrepreneur can relate to: Star Wars and mobile gaming. In a key promotion for the company, they have partnered with Lucasfilm, getting behind the February release of Star Wars: Episode…
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There seems to be a lingering amount of conflict between traditional business practices and emerging technologies. Before, your company could run a television ad, use the Nielsen Ratings to target your demographic, and compare the change in sales to the control data, either an ad-free market or a period of time. Or maybe you’d include…
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We all know that content is “king.” Thoughtful, meaningful, original online content garners high SEO results – true back in the early days of search engines, and still true now. However, if content is king, then smart and thoughtful user-generated content about your company is, well, pure gold. And like gold, you have to sift…
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Advertising is expensive. TV ads can cost millions of dollars to make – and then you have to hope your audience isn’t fast-forwarding right over your ad on their DVR. Advertising on mobile devices (tablets and smart phones included) run the same risk – will your audience even get your ad, let alone see it?…
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Online advertising is such a crapshoot. If you don’t do it right, you end wasting a lot of time and money. Boulder-based startup Trada crowdsources online advertising by harnessing the expertise of creatives and those in advertising to provide you with an optimized ad/image combination. Until today, it was only available for Google, Yahoo, and…
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CoCollage was a showcased startup at our Tech Cocktail Seattle mixer last week, and I really wish I had been there to meet the CoCollage team and shake their hands, because they are attempting to take social networking to the next level. Yes, that is a lofty goal, but I think they are on to…
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If you are like most startups, you are working with a tight marketing budget. If you’ve been thinking about spending some of those dollars for online advertising, check out Boulder-based The Trade Desk. Their goals is to help you figure what is this impression, this user, and/or this website worth? Their data-driven marketing suite, which…
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Hungry for Mexican? What about pizza, sushi, or kebabs? Baltimore-based startup LocalUp Solutions, which I covered back in June, has just announced the launch of their newest online food ordering site on their home turf. EatBmore.com features listings and menus for more than 150 local restaurants, a premium advertising platform for local restaurants, and an…
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Lijit Networks, which provides advertising and analytics tools to publishers, announced Tuesday its acquisition by Federated Media Publishing for an undisclosed amount. “While the details of the transaction itself weren’t released, this acquisition ranks among the most significant outcomes for the region in the past 10 years,” said Seth Levine, managing director of Foundry Group,…
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AdbyMe just announced US$500,000 in investment by Stonebridge Capital for a controversial idea: social advertising, where users create ads to share with friends. “We’re trying to focus on crowdsourcing creativity,” says cofounder Josh Kim. “People can actually join the system.” AdbyMe’s first round of funding is small compared to the $300,000 in sales it reported…
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There are a number of startup accelerator and incubator programs in the United States. We are fans of these programs (not to be confused with... Read More
Two months after the iPad 2 debuted in March, around 40% of users surveyed said their iPad was their primary computer, up from around 30%... Read More
With our Startup Mixology Conference coming up next week followed by our classic Tech Cocktail DC Summer mixer which will showcase a handful of early-stage... Read More
Coming off of one of our biggest Tech Cocktail mixer events in Chicago this past week, which showcased 14 early-stage start-ups, we thought it would... Read More