Last Wednesday night at the DCWEEK Opening Keynotes, an interesting mix of technologists and social anthropologists took the stage at Warner Theater in Washington, D.C. and talked to over a thousand tech enthusiasts about mobility, innovation and the future. One of Tech Cocktail’s good friends Brian Solis had many fans in the crowd and shared…
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We see a number of trends in technology and business today, the biggest include mobile web, social media, gamification, and real-time everything. All of these elements have challenged businesses to think differently. A new book, The End of Business as Usual by Brian Solis, examines those changes as it looks to guide businesses into the…
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Psst. Are you start-up on a limited budget that doesn’t allow you to splurge on PR? Here’s a secret: You can do the PR yourself! Indeed, if you can woo a venture capitalist, you can woo a blogger. After all, bloggers are just people—susceptible to the same charm-and-disarm techniques that underlie all human relationships. Yet…
Read MoreTune in today for the online premier of Life In Perpetual Beta at 8 PM CST at lifeinperpetualbeta.com. I first got to preview the film, Life in Perpetual Beta at Digital Capital Week last June and was impressed with Melissa Pierce’s film making debut. In case it is new to you, the documentary is an interview…
Read MoreReputation. Integrity. Loyalty. These three words all lead up to the big one that’s gotten quite a bit of attention in the on-line realm in the last week – Influence. Two separate and unrelated Influencer Projects are the focus of this week’s Social Media Hour. First up, what was billed as the “shortest marketing conference…
Read MoreIf candidates were required to pass an entrance exam for a career in marketing, the test would have historically included the following analogy: Content :: Design as Substance :: Style. “Business thinking” and “creative thinking” have long been considered discrete disciplines, complementary at best (think: word-heavy Word-doc reports and taking on the task of “prettying…
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What follows is an excerpt from Engage!, the complete guide for brands and businesses to build, cultivate, and measure success in the new web. It’s available online at Amazon, Barnes & Noble, or at a bookstore near you. Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to…
Read MoreThis week’s conversation focuses on a single theme taking two distinct views. The show starts off with communications expert, author and all around social media rock star and friend Brian Solis. He’s been on the show in the past to talk about his book, Engage, but that was pre publication. The book’s been out several…
Read MoreWe know the traditional press release is dead, but companies still have a need and desire to push out news to both agencies and consumers alike. So what is the answer, especially in the midst of the new landscape of Twitter and Facebook? Pitchengine thinks they have the answer with its new platform and Social…
Read MoreThis week on the Social Media Hour, Cathy Brooks talks with our friend, author and communications expert Brian Solis who is about release his third book, Engage. The book was written as a guide for anyone working in a large organization on how they can bring them into new media. This four hundred page book…
Read MoreSource Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect,…
Read MoreThe point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the “echo chamber” in order to gain momentum in order to “cross the chasm” to the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what…
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There are a number of startup accelerator and incubator programs in the United States. We are fans of these programs (not to be confused with... Read More
Two months after the iPad 2 debuted in March, around 40% of users surveyed said their iPad was their primary computer, up from around 30%... Read More
With our Startup Mixology Conference coming up next week followed by our classic Tech Cocktail DC Summer mixer which will showcase a handful of early-stage... Read More
Coming off of one of our biggest Tech Cocktail mixer events in Chicago this past week, which showcased 14 early-stage start-ups, we thought it would... Read More