Most of us have lamented our Facebook addiction one time or another, but it turns out that this addiction may be passive. In a February 3 study called “Why most Facebook users get more than they give,” Pew Research shows that the majority of users consume more content than they produce. Pew explains this strange…
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With the cost of a Super Bowl XLVI being about $3.5M, advertisers pulled out all the stops this year with a combination of ads that not only entertained viewers, but also made use of mobility and social media to influence preference for the brand, just as we suggested prior to the big game. So what…
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Facebook filed it’s form S-1 with the SEC today to raise $5 billion in an initial public offering. It’s likely to be the largest by a web company since Google in 2004 and could place the social network’s value as high as $75 billion to $100 billion. The 209 page document was filled with loads of interesting…
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It is certainly no secret that raising money for your startup requires that you have a proven product, a solid customer acquistion strategy, and a sustainable business model. If you’re in DC, though, you have a bit of an uphill battle, as Uppidy founder Josh Konowe shared with me yesterday. If you’re not familiar with…
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In case you missed it, Facebook opened up new Timeline apps Wednesday so you can share even more with your friends. Among the additions: Foodspotting Ticketmaster Pinterest Rotten Tomatoes TripAdvisor and more What does this mean, besides even better targeted Facebook ads? (Check “How Apps Work” to see what apps can and can’t do with…
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It’s Friday. Your plans just fell through. It’s 8pm – the night isn’t getting any younger. You’ve worked hard all week, and you’re determined play. You don’t know what to do. More accurately, you don’t know what there is to do. Sponto does. This DC-headquartered, location-based social networking mobile app allows users to see what…
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Google began rolling out its social search on Tuesday, called “Search, plus Your World.” Now, Google results will pull in content and profiles from Google+. “We’re transforming Google into a search engine that understands not only content, but also people and relationships,” wrote Google fellow Amit Singhal. For example, a search for “vacation” will display…
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Facebook owns social. LinkedIn owns professional. How about recreational? “The bet we’ve made is that people have 3 big persona’s in their life: social, professional, and recreational,” says Gabe Lozano, LockerDome Co-Founder and CEO. ”We want to cover recreational – an area that we believe people are more passionate about than any of the…
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Starting this Friday at 8 pm PST, a 48-hour coding competition called CodeSprint kicks off. Open to everyone, the competition asks you to solve programming problems to win interviews with more than 65 companies, including Facebook, Quora, Amazon, Skype, Dropbox, Groupon, and Airbnb. From now until next Wednesday, participants can browse the available companies and…
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Editor’s Note: This is article is a revised version of an article written by Jen Consalvo and Frank Gruber that appears in the January 2012 issue of The Social Media Monthly. If you like this article you might want to download the The Social Media Monthly iPad app or iPhone app and subscribe to get the scoop in 2012….
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Last week, a new Facebook application borrowing on Second Life’s theme of an alternate, digital reality, announced it’s launch. Much like Second Life, Dot Friends is a virtual landscape where friends can hang out, chat, buy virtual products, but .Friends ties in a Facebook users’ profiles, allowing a more seamless transition into their offline worlds. “While…
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Imagine if Amazon did more than just sell you stuff. Imagine that they manufactured and delivered stuff – and competed with other ecommerce sites like Overstock, manufacturers like Sony and Cannon, and shipping companies like FedEx and UPS. It would be a miracle if they excelled at any of those functions. No one outfit could…
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With Timeline rolled out internationally, Facebook can now devote its efforts to fighting Timelines.com, which sued the social network in late September for infringing its trademark on “Timelines.” Since then, the court rejected Timelines.com’s request to temporarily restrain Facebook from using the name, and Facebook filed a countersuit asking the court to cancel Timelines.com’s trademarks…
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Did you know that purpose is rapidly becoming the 5th “P” of marketing? According to the Edelman 2010 goodpurpose Study, 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business interests. In response to this shift in people’s mindsets, Chicago-based GoodPays.me is applying the consumer…
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Logan LaHive wants you to get rid of all those pesky loyalty cards stacked in your wallet. You know.. the ones with the frayed edges that you usually forget you have until after you get home from the coffee shop. LaHive, formerly of Redbox in Chicago, left the company to take on the role of…
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2011 was a great year for the social gaming industry – Farmville, Mafia Wars and The Sims Social continue to be really popular. According to Super Data Research, it is expected that by the end of the year, the total market in North America will reach a growth of 35%. The Sims Social, one of…
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