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Study: You’re Less Active on Facebook Than You Think

Facebook activity

Kira M. Newman February 6, 2012 0 Comments

Most of us have lamented our Facebook addiction one time or another, but it turns out that this addiction may be passive. In a February 3 study called “Why most Facebook users get more than they give,” Pew Research shows that the majority of users consume more content than they produce. Pew explains this strange…

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Super Bowl XLVI Ads Go Social

superbowl2012

Guest Author February 6, 2012 1 Comment

With the cost of a Super Bowl XLVI being about $3.5M, advertisers pulled out all the stops this year with a combination of ads that not only entertained viewers, but also made use of mobility and social media to influence preference for the brand, just as we suggested prior to the big game.  So what…

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Facebook Files For IPO, Exposes ‘The Hacker Way’ Among Other Juicy Details

Facebook IPO

Frank Gruber February 1, 2012 2 Comments

Facebook filed it’s form S-1 with the SEC today to raise $5 billion in an initial public offering. It’s likely to be the largest by a web company since Google in 2004 and could place the social network’s value as high as $75 billion to $100 billion. The 209 page document was filled with loads of interesting…

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Uppidy Founder Josh Konowe on Raising Money in DC

Uppidy

Monika Jansen January 24, 2012 5 Comments

It is certainly no secret that raising money for your startup requires that you have a proven product, a solid customer acquistion strategy, and a sustainable business model.  If you’re in DC, though, you have a bit of an uphill battle, as Uppidy founder Josh Konowe shared with me yesterday. If you’re not familiar with…

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What Do the New Timeline Apps Mean for You – and Facebook?

Facebook Apps

Kira M. Newman January 23, 2012 1 Comment

In case you missed it, Facebook opened up new Timeline apps Wednesday so you can share even more with your friends. Among the additions: Foodspotting Ticketmaster Pinterest Rotten Tomatoes TripAdvisor and more What does this mean, besides even better targeted Facebook ads? (Check “How Apps Work” to see what apps can and can’t do with…

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Sponto Wants To Be Your Go-To Event-Finding Mobile Application

sponto

Zach Davis January 16, 2012 3 Comments

It’s Friday.  Your plans just fell through.  It’s 8pm – the night isn’t getting any younger.  You’ve worked hard all week, and you’re determined play.  You don’t know what to do.  More accurately, you don’t know what there is to do. Sponto does.  This DC-headquartered, location-based social networking mobile app allows users to see what…

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Google’s New Social Results – Just a Google+ Booster, or the Future of Search?

Google personal search

Kira M. Newman January 12, 2012 1 Comment

Google began rolling out its social search on Tuesday, called “Search, plus Your World.” Now, Google results will pull in content and profiles from Google+. “We’re transforming Google into a search engine that understands not only content, but also people and relationships,” wrote Google fellow Amit Singhal. For example, a search for “vacation” will display…

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Facebook For Fans And Athletes: LockerDome Wants to Be Your Recreational Social Network

LockerDome

Zach Davis January 10, 2012 1 Comment

Facebook owns social.  LinkedIn owns professional.  How about recreational?   “The bet we’ve made is that people have 3 big persona’s in their life: social, professional, and recreational,” says Gabe Lozano, LockerDome Co-Founder and CEO.  ”We want to cover recreational – an area that we believe people are more passionate about than any of the…

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Tomorrow: 2-Day Coding Contest to Win Interviews at Facebook, Quora & More

Codesprint

Kira M. Newman January 5, 2012 0 Comments

Starting this Friday at 8 pm PST, a 48-hour coding competition called CodeSprint kicks off. Open to everyone, the competition asks you to solve programming problems to win interviews with more than 65 companies, including Facebook, Quora, Amazon, Skype, Dropbox, Groupon, and Airbnb. From now until next Wednesday, participants can browse the available companies and…

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2011 Trends: Tech Year In Review

2011 tech year in review

Frank Gruber December 30, 2011 5 Comments

Editor’s Note: This is article is a revised version of an article written by Jen Consalvo and Frank Gruber that appears in the January 2012 issue of The Social Media Monthly. If you like this article you might want to download the The Social Media Monthly iPad app or iPhone app and subscribe to get the scoop in 2012….

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Second Life Meets Facebook in Dot Friends

dot friends

Zach Davis December 27, 2011 2 Comments

Last week, a new Facebook application borrowing on Second Life’s theme of an alternate, digital reality, announced it’s launch.  Much like Second Life, Dot Friends is a virtual landscape where friends can hang out, chat, buy virtual products, but .Friends ties in a Facebook users’ profiles, allowing a more seamless transition into their offline worlds. “While…

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Management Lessons From Santa

Santa

Glen Hellman December 25, 2011 0 Comments

Imagine if Amazon did more than just sell you stuff.  Imagine that they manufactured and delivered stuff – and competed with other ecommerce sites like Overstock, manufacturers like Sony and Cannon, and shipping companies like FedEx and UPS.  It would be a miracle if they excelled at any of those functions.  No one outfit could…

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What You Need to Know about Timelines.com’s Lawsuit against Facebook

Timelines v. Facebook

Kira M. Newman December 23, 2011 0 Comments

With Timeline rolled out internationally, Facebook can now devote its efforts to fighting Timelines.com, which sued the social network in late September for infringing its trademark on “Timelines.” Since then, the court rejected Timelines.com’s request to temporarily restrain Facebook from using the name, and Facebook filed a countersuit asking the court to cancel Timelines.com’s trademarks…

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At GoodPays.me, Social Good With a Twist is Catching On

GoodPays.me

Monika Jansen December 21, 2011 0 Comments

Did you know that purpose is rapidly becoming the 5th “P” of marketing?  According to the Edelman 2010 goodpurpose Study, 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business interests. In response to this shift in people’s mindsets, Chicago-based GoodPays.me is applying the consumer…

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Belly: The Universal Loyalty Program App

Belly

Zach Davis December 19, 2011 1 Comment

Logan LaHive wants you to get rid of all those pesky loyalty cards stacked in your wallet. You know.. the ones with the frayed edges that you usually forget you have until after you get home from the coffee shop. LaHive, formerly of Redbox in Chicago, left the company to take on the role of…

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The Future of Social Games: Predictions for 2012

Social Gaming

Salvador Garcia Martinez December 14, 2011 2 Comments

2011 was a great year for the social gaming industry – Farmville, Mafia Wars and The Sims Social continue to be really popular.  According to Super Data Research, it is expected that by the end of the year, the total market in North America will reach a growth of 35%.  The Sims Social, one of…

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