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Study: Virtual Goods Drive Real World Results

Frank Gruber July 19, 2010 2 Comments

How many times have you bought a friend a virtual cupcake on Facebook or some other social networking site? With the rise of such virtual goods environments, thanks to Zynga, Facebook and Foursquare among others, and brands trying to leverage them for their own businesses, the question of return on investment is an important one….

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The Future of Foursquare: Value or Novelty?

Zach Davis May 26, 2010 14 Comments

Is it a revolution in location based social media, or the latest fad destined to fizzle out? Any seasoned Foursquare user is familiar with the ebb and flow in interest with the application’s use.  After initially registering for an account, the excitement that comes along with each additional check-in can only fully be understood by a…

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Interview with Dennis Crowley of Foursquare

Tim Jahn May 21, 2010 2 Comments

In this episode, Tim Jahn is chatting with Dennis Crowley, CEO of foursquare, a New York based startup that builds mobile products that help make cities easier to use and the world more interesting to explore. I caught up with Dennis at the Big Omaha conference, which happened May 13-15, 2010 in Omaha, Nebraska. This…

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Check.in To Your Location Based Services at Once

Frank Gruber April 2, 2010 0 Comments

With all the talk about location based services like Brightkite, Foursquare and Gowalla among others it was only a matter of time till someone tried to help consolidate them all into one simple check-in application. Check.in which launched into beta today is looking to do just that by offering a mobile web application that allows…

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Social Media Hour: Location, Location, Location!

Cathy Brooks March 23, 2010 0 Comments

This week’s Social Media Hour is all about location, location, location – or at least looking at some of the ways in which we’re starting to take advantage of technology to make more localized and therefore hopefully more relevant connections. Of course, there will be the requisite discussion of Foursquare versus Gowalla and how that…

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How to Use Foursquare For Business

Zach Davis March 22, 2010 6 Comments

For those who’ve been following Twitter closely this last week, you may have noticed an unusual number of your Twitter users bragging that they’ve: “Just unlocked the ‘Swarm’ badge on @foursquare!” Foursquare users can unlock this rare Swarm badge, by being one of 50 or more users to check into the same establishment at the same time. …

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Can Google Buzz Get All the Buzz at SXSW?

Jimmy Gardner March 12, 2010 0 Comments

As we sit here on the precipice of the opening of SXSW, it seems the companies that are really out there pushing to grab the attention of attendees are the location-based  services, like Foursquare, Gowalla, and Plancast, which just dropped a new iPhone app in the iTunes App Store. I have only been here a…

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The Other Shoe Drops for Foursquare

Jimmy Gardner March 10, 2010 2 Comments

Last year at this time, SXSW time that is, the new “big thing” was location-based updates I would see from folks attending who were “checking in” here and there.  As is the case most times at SXSW, people latch on to the next big thing and off it takes.  Over the course of the last…

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BRAVO Foursquare! Geo-Location Comes To TV

Frank Gruber February 1, 2010 0 Comments

Foursquare has announced a partnership with Bravo TV. According to a report in the NYTimes, the deal will: “…integrate Bravo TV shows with the game aspects of Foursquare, a social networking site that encourages people to interact in the real world. The partnership hopes to engage viewers long after they turn off the television, close…

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Yelp Merges Location Data With Reviews

Mark Bebawy January 25, 2010 0 Comments

It seems like the fight for check-in dominance keeps heating up. Last week, seasoned Bay-area community powered venue review site, Yelp, added the ability to check into places that have been reviewed on the site. This was no doubt in response to the growing popularity of location-based services like Foursquare and Gowalla. Having the ability…

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The Geo-Local Advertising Opportunity

Ryan Graves January 20, 2010 3 Comments

Editor’s Note: This article was written by Ryan Graves, an entrepreneur focused on taking the web offline. He lives in Chicago, is the co-founder of Chicago Tech Meetup, and is currently working on business activities with Foursquare. You can find more on his blog at THE DREAM IN ACTION.com and follow him on Twitter at:…

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