I love using Facebook, Twitter, and other social sites to discover what products and services my friends are using and talking about. That’s the idea behind Svpply, a growing community of people discovering the products they love. Svpply helps you keep track of the things you want to buy, or you can browse a personal…
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Baltimore-based startup SocialToaster, which will be showcased at our Baltimore mixer on March 3, is a social marketing and reporting platform that significantly increases traffic to an organization’s website using electronic word-of-mouth referrals. How significant, you ask? Their service claims to be up to ten times more effective than search engine marketing or other traditional…
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Word of mouth is one of the best ways to get business or hits to your site for two reasons: It’s free It has better conversion rates than other forms of marketing But word of mouth can also be one of the most difficult forms of marketing. Campaigns can be very hard to get started,…
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Editor’s Note: Adapted from an article originally on Somewhat Frank. I have been writing about start-up companies and emerging technology for quite sometime and in doing so I have come to recognize the approach to success that start-ups take. This past summer, I got a chance to take another look at a different kind of…
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