Top 10 Tips to Integrate PR in a Digital World

Frank Gruber June 17, 2010 Tweet

On Friday, June 18, at Digital Capital Week, Zenzi Communications will share the top tips and best practices for “PR in a Digital World.” As marketing and PR are changing rapidly with the constant evolution and expansion of the digital ecosystem, success requires integrated efforts that combine the smartest tactics in traditional PR combined with online marketing and SEO practices. The Internet has changed how we receive information, how we interact and engage with each other, with brands and with media. PR is a critical aspect of the marketing mix and there are fundamental shifts in strategy and approach that Zenzi, an integrated marketing & PR agency, will share at this workshop.

With smaller staffs in traditional media newsrooms, multiple ways to communicate, and consumers taking control of their incoming information flow, it is imperative to maintain a two-way dialogue with your target audience. Keep in mind that everyone is a journalist now and each individual should be treated that way.

Below are the top 10 tips (some old, some new) that should be utilized in a cohesive manner together to achieve your communications goals in today’s marketplace:

Know your audience
Develop and communicate a clear and consistent message
Create and maintain relationships
Be authentic & credible
Engage & entertain your audience with big ideas and valuable insight
Learn how to use digital tools
Communicate using multiple touch-points
Manage your reputation proactively through online word of mouth
Create a crisis PR plan
Combine and strategically merge SEO and PR efforts

If you are attending Digital Capital Week, be sure to register for this session to learn more about the new PR landscape and digital ecosystem. For more information or to register visit the session schedule.

Editor’s Note: This post was contributed by Erin Coller of Zenzi Communications our TECH cocktail preferred partner. You can follow them at @zenzibeknown on Twitter.